Founder's story
As a young child, Koko Hayashi spent a lot of time with her grandmother. “I remember this one time I invited my friends over to play, but they told me they didn’t want to come because of my grandma,” Koko recounts. “They told me it was because my grandma smelled bad, which seemed silly to me.” As Koko said, it’s hard to hear anyone say something negative about your loved ones.
Our Journey
We created DEENO soap to better serve the needs of the elderly.
We innovated a soap for eczema to serve more customers.
Our Products
Our first offering was ourDeodorizing Soap Bar with Persimmonand because deeno means the future in Japanese, it has been our goal to create and share natural solutions to everyone for use on the body, hair, and in the home. Of course, featuring our key and star ingredient, Japanese Persimmon. We want all our products to give you a future of confidence! Every formula is crafted with our supporters in mind. Keeping them to the barest necessities and containing only the most natural ingredients possible. Developing products that are clean and fresh is our future
Our Promise
We’re committed to honoring the skin and its functions. This commitment manifests in two ways. First, we create products that help you cultivate harmony from the skin to the body to soul. Second, we work hard to ensure that the language we use around our products and the ingredients that go into them is aligned with our values. Ultimately, the brand we create is a reflection of who we are and what matters most to us. Let’s celebrate the body at every age, in every shade of beautiful.
Meet Our Team
Dr. Yoko
Laura Salonga
Caitlyn Reyes
Maica Baleña